Caleb Smiler

Chief Executive Officer

Born and raised in New Zealand, living in Germany, Caleb has worked in creative advertising for a long time and been active in the crypto space since 2017. He specialises in making stories a reality. With his experience he has become affluent in putting marketing strategies into the real world and making sure people can recognise the core values and narrative of his clients. He will apply his skills to the crypto space and create a token that speaks not only to the crypto scene but to a wider audience recognising we are all human first.